Track Marketing Group Specifications for Postcard Promotions^®

We invented Postcard Promotions over 10 years ago. 

We live Postcard Promotions every day!

To help you compare "Apples to Apples", we are providing this specifications page. We offer a complete turnkey solution. If you were to hire a marketing consultant, copy editor, graphic designer, mail house, printer and someone to manage the whole process, you would spend a lot more than our total cost and likely have coordination problems along the way. Additionally, we have over 10 years experience creating Postcard Promotions. You benefit from our efficiency and expertise.

Base Price Includes: (Items in green are only included in the Full Service Postcard Promotions):

• * Marketing consultation.
• * Copy editing from your rough outline of copy points.
• * Graphic design of up to 5 hours. Most projects are completed within this timeframe.
• * Posting of your images on the web for your review.
• * License fee for up to two images. (photography or illustration)
• * Archive of design. Future reprinting is provided at a reduced rate.
• Active project management of your promotion.
• Printing on heavy post card paper stock (12 pt.) in five days plus one day for a proof. Addressing adds three days. We also offer rush service for printing in three days and addressing in one.
• Full (4C) color printing on front.
• UV gloss coating on front side.
• Black ink printing on back side. (optional cost for color on back)
• For Double and Triple Business Reply Cards, the base price includes scoring, perforating, and folding. 

Addressing & Postage Includes:

• Receive your list via email and pre-check for correct formatting.
• Review your list for deliverable addresses (can not correct wrong addresses - reviews for proper USPS postal formatting to assist in delivery).
• Imprinting of address and bar code directly onto the post cards or labels for reply card products.
• Applying a seal tab (only applies to Business Reply Cards)
• Use of our postal indicia which will be pre-printed on the post card.
• Complete paperwork for USPS to receive your mail without postage stamps.
• Deliver all post cards to the USPS for distribution.
• The price lists includes an estimate of postage and the set-up fee of $195 and 6 cents a piece to imprint. Actual postage will be charged and is due in advance of your mailing. Actual cost is determined by quantity of list and the geography & saturation of your list.
• To review specifications for preparing your list, click here.

Additional Features - Can the Competitor Provide You All These Benefits?

• Locally based company (in Washington and St. Louis metro area). We are not a faceless large company who won't get to know your unique needs.
• Single project manager interface who will handle all the details.
• Post cards are the highest print quality (vivid full color) - many local printers do not specialize in producing color post cards and you are not likely to get the same quality. Please compare an actual printed sample.
• 10 years experience integrating all the pieces of your project and managing and owning direct mail deadlines. Areas include graphic design, printing, mailing, mail list source, post office mail acceptance unit. We'll even help manage your part in the process - your approvals and any artwork or mail files we need from you. We have seen others make some serious mistakes that prevent delivery of post cards. We've developed a comprehensive checklist to make sure your project is a success!
• As direct marketing experts (we write regular articles for publication and speak at events), we look beyond the design and printing -- we know what is important. Results!
• We specialize in copy and layout that will work on a post card. This is an art that we've learned over the years.
• We have served over 100 organizations by producing Postcard Promotions for a wide variety of applications. We can provide glowing customer references.
• We can provide sample Postcard Promotions to demonstrate our experience and quality. Please notice the vivid sharp colors, exciting design, and well written copy.
• Offer graphic designers specialize in producing exciting designs for post cards. We'll help you search for the perfect image. We also can combine multiple images to create a truly unique piece.
• We understand postal regulations including where copy can go, how to add bar code to all addresses for faster and less expensive mailings and how to keep the post office happy.
• We can help you establish a business reply permit for return mail. We can even process the return mail including updating a database with address changes and response information.
• We offer email capability to communicate real-time with you and to receive logos, copy and mailing lists.
• We post images on the web for your feedback and approval. We fax or email the copy (PDF format) for your review and approval.
• Client reference information.

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  We can make your project a success! To get an idea of the many things we think about when creating a Postcard Promotion, click here.

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